Low Hanging Fruit – How To Massively Increase Your Sales
Since the beginning of The Great Recession, I’ve noticed something dramatic happening in the e-commerce space, especially for smaller merchants doing anywhere from $10,000 up to $1,000,000 per month in sales. The merchants I work with are for the most part growing, and you may have seen in the news this week that during Q1 e-tailers grew on average by 10%, what I don’t see being discussed very often, is How They’re Growing? This is the part I find most fascinating, the growth we see happening across our base is through improving the site experience for their shoppers, as opposed to getting tons of new traffic. I think this was a trend already in motion before the recession hit, but it accelerated the real
Related Posts
Whether you are a planning on developing a new ecommerce website, or refreshing an existing site, focus on providing valuable and descriptive content for each product page. Not only will you see better conversions, but you will obtain much higher rankings within the search engines. Let’s face it: many people shop on line to find product details...
I’d like to share a whitepaper researched and written by Kristyn Levine, a member of Demandware’s Retail Practice team. In the world of online retail, no place defines the difference between success and failure more than checkout. Recent industry reports put shopping cart abandonment rates at anywhere from 20 to 50%. In too many cases, cart...
The NRF Foundation’s 8th annual “Retail Horizons: Benchmarks for 2009, Forecasts for 2010” study is out – as always, it’s a treasure trove of data about just about every aspect of retail. Released in partnership with KPMG LLP , the 300+ retailers who participated in this study are heavily focused on improving their online operations,...
Google unveiled it’s new Product Search Merchant Center today. The new interface consists mainly of existing features from the Google Base interface but repackaged and with some new navigation. In addition, Google introduced their new Merchant Blog. Since the vanity url for the merchant center (google.com/merchants) is much more widely focused,...
[ Dave Birch ] Banks have begun to deliver account-centric rather than card-centric e-commerce solutions and there are three such solutions operational in Europe today: Giropay in Germany (currently less than 5% of e-commerce payments, accepted by 15% of online merchants), iDEAL in Netherlands (currently has a 50% market share, accepted by 80% of...
The Holiday ‘09 season is now officially over, and I think everyone is happy to look ahead to a new year, fresh opportunities and — hopefully — a gradually improving economy. That said, our second holiday online sales flash survey, conducted with our partner, Forrester Research , indicates that it was indeed a good season for numerous...
Yet more Q&A from our Google Product Search webinar: Q9) Does it make any difference to send 2 different product feeds for Google Base and another for Froogle? or just one for Google Base? A9) We’re not sending any legacy Froogle feeds any more but I am aware of an instance where Google was still processing and using a legacy Froogle feed...
[ Dave Birch ] Thanks to our friends at Payments News, I found myself reading a fascinating piece in the Federal Reserve Bank of Kansas Economic Review called ” Regulating Debit Cards: The Case for Ad Valorem Fees “. It says, in essence, that in the US most debit card transactions have a percentage fee (unlike, say, the UK where merchants...
Microsoft/Bing announced today via blog post that they are going to retire the cashback program (both the search level and Bing Shopping level). Retailers have really enjoyed this program and we believe it has been a big reason that Bing has been growing > 50% y/y for the last couple of years. Bing tells us they will be taking the Shopping experience...
November turned out to be a pretty good start to the online holiday sales season for numerous online retailers. Per the Shop.org – Forrester Holiday Online Sales Flash Survey conducted last week (Dec. 2 to 4, 2009), almost three-quarters of retailers surveyed reported top line sales growth for November (including Cyber Monday), compared with...
Related Tweets from Twitter
Related News from Digg