Inline Validation: Can It Improve Conversion?

April 9th, 2010 admin

Cart abandonment is one of the top concerns of online sellers, and one of the first areas of investigation when starting a conversion optimization effort. And what is the checkout process other than a series of forms to complete? Every form field presents an opportunity for human error, technical error or simply confusion and frustration. Though usability problems are not the sole culprit in cart abandonment, (some customers are comparing prices, want to save a cart for later, change their mind at the last minute, have fears of a site’s security, etc.), form design is under your control, and can be improved through design testing. Web forms often validate input only after the “Continue” or “Submit” button is clicked. In this case, the page …


Originally posted on GetElastic

 
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