Mobile Site vs Mobile Apps [Video]
Elastic Path is running an Ecommerce Tip of the Week series on the Elastic Path home page , with archives on our Youtube Channel . This week’s video is on mobile websites vs. mobile applications and features Elastic Path’s Peter Sheldon. RSS and email subscribers, can’t see video? View this post on the web . Video Transcript: Mobile commerce is growing. In fact in the US next year, it’s expected that 1% of all transactions will occur from a mobile phone. So many retailers are looking at growing their mobile commerce strategies and are not sure whether they should build a mobile optimized website or whether in fact they should build dedicated apps for the different devices like iPhone and Blackberry and Android. There are pros and cons to both. On the mobile website side, …

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Did you know we (at Elastic Path Software post an “Ecommerce Tip of the Week” video on our home page? Here’s a sample: Search engine optimization for your product pages Email and RSS subscribers, can’t see video? View this post on Get Elastic . Want to catch up on tip videos you’ve missed and receive new ones? Check...
Many retailers are investing in mobile apps, not primarily to drive transactions directly from this new channel, but to drive offline sales. Their focus is not to get customers to buy via their mobile phone but to extend the phone to become an essential part of their offline shopping experience. This post will explore 9 features that all retailers...
With the continued popularity of smartphones, more and more retailers are launching either mobile websites or mobile applications by the day. Many who haven’t yet taken the plunge are wondering what to invest their resources in first. Aside from “doing nothing,” retailers have 2 options when considering mobile commerce: building an application...
In our last mobile commerce blog post we explored if retailers should have a mobile application, mobile website or both? Over the next 4 posts we’ll dive a little deeper and look at some of the issues you should consider when proceeding to develop a mobile application for your store. In this post we’ll look at 8 things you should...
Research shows that consumers rely on product video in making online purchase decisions. Online retailers are moving fast to add video to the purchase path in order to increase conversion. With this goal in mind, here are some best practices we’ve adopted in the course of working with our Internet 500 retailer clients at Invodo. 1) Make the Product...
Greetings As many of you already know, Shop.org will not be having our traditional Marketing Workshop this year. Instead we are going to be trying something a little different. We are launching our “May is Marketing Month” campaign that will feature weekly webinars, regional dinners, white papers, discussion groups, and numerous other opportunities...
The way that consumers access the Internet and shop online is changing. Desktop computers, laptops, mobile Internet devices, and mobile phones are converging into a larger category of Internet enabled devices. Millions of new users and new shoppers come online daily. By way of example, last year eMarketer estimated that by 2013 74.9 percent of...
David Harris, Product Manager for CSEs is back in this video discussing Google’s foray into e-commerce.
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My apologies to all our Get Elastic readers, I got a little mixed up about our upcoming webinar this week on site performance Every Second Counts: How Website Performance Impacts Shopper Behavior with Margaret Rivera of Akamai. I had the date correct as November 4, but posted this morning that the webinar would happen tomorrow (Tuesday) when it will...
There is no lack of case studies that demonstrate video has a positive impact on conversion rates , sometimes a very dramatic improvement. (The most dramatic I’ve seen is eBags, claiming 138% increase in conversion . There’s also evidence that the mere presence of video can improve conversion , whether the video actually is viewed or not....
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