Can EMO Improve Search Rankings?
January 29th, 2010 admin
Rishi Rawat of the Retail In The Eyes of the Everyday Customer blog posted a very thought provoking idea on his blog earlier this week: Could a retailer improve its natural search rankings by asking its email subscribers to Google its most desirable keyword phrase and click on its listing in search (especially if it’s on the second page of results)? Rishi calls his tactic “ email marketing optimization ” or EMO (not to be confused with emo or Elmo ). Click through rate in natural search could be a factor in Google’s secret-sauce ranking algorithm. SEOmoz estimates click through to account for 7% according to its Search…
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