Displaying Search Results: Grid View or List View?
November 4th, 2009 admin

One of the testing ideas covered in the webinar Best Ecommerce Tests — Case Studies & Practical Advice to Raise Conversions Before the Holidays is grid view vs. list view in search results. We know from eye-tracking and search engine behavior studies that, when presented with a list of search results, people often click the first result – paying attention to the top 3 or so. Rarely do folks click to the next page (past the 10th result). Online stores may present search results in list view or grid view (grid view is more common on…
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