Displaying Search Results: Grid View or List View?

November 4th, 2009 admin

One of the testing ideas covered in the webinar Best Ecommerce Tests — Case Studies & Practical Advice to Raise Conversions Before the Holidays is grid view vs. list view in search results. We know from eye-tracking and search engine behavior studies that, when presented with a list of search results, people often click the first result – paying attention to the top 3 or so. Rarely do folks click to the next page (past the 10th result). Online stores may present search results in list view or grid view (grid view is more common on…


Originally posted on GetElastic

 
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